How Top 10 Real Estate Companies Market Themselves in Kenya - Naivasha Case Study
Learn more about Real Estate and Charity - Case Studies
Most top real estate companies in Kenya are ever on billboards in Kilimani and along Mombasa Road. It is the desire of all leading local and international real estate companies to maintain visibility amongst property buyers in Kenya.
Every top corporate in Kenya runs a community project. From property selling websites that help Kenyan real estate investors buy houses in Nairobi to registered property management companies that assist Nairobians find houses to buy without a leg walk. CSR projects might include free or subsidized community service such as health camps, education scholarships provided by top real estate developers that seek to keep touch with the housing community.
The Naivasha Case Study: Oserian's CSR Impact
At the serene Karagita road of Naivasha, you are met with a breathtaking array of busy stalls dubbed "Oserian" and "Finley" at the sides of the road. Faces of jovial women boom with a promising future in a busy town are visible. Oserian and Finley are flower processing firms in Naivasha. This case mainly focuses on Oserian's CSR efforts.
The company has a hard-to-ignore impact on the community and judging by the outstanding nature of the company, it is clear that its affirmative publicity is rooted to the core of the lives of the people.
Hints for Registered Real Estate Companies in Kenya
A goal-oriented organization not limited to Tech startups in Nairobi, Top Real Estate Companies in Kenya, or Best Property Management Agencies in Nairobi keeps the outlook of its Macro-environment a priority. How and what is the contribution of the company towards keeping the environment sustainably habitable?
🌿 Environmental Stewardship Example
There is little conflict when industrial waste is properly disposed. The example of Oserian and Finley companies have set up compressor tanks that liquefy harmful gas for chemical uses in making pesticides. This not only conserves the environment but also aligns with global standards towards sustaining the ozone layer.
💡 Questions for Real Estate Developers:
- Can't real estate developers and affordable housing proponents convert waste black cotton soil into vertical farming gardens?
- Can they reclaim open quarries and use budget excesses to upgrade rural roads for better storm water management?
Definitely, with the mammoth building and construction projects around the city, these contractors and real estate bigwigs can extensively give back to the community.
Sustainable CSR Strategy and Impact on Business Brand-Power
Lately, companies have been involved with setting up foundations and direct philanthropic activities to societies. This noble act of giving back to the society has a great effect on the positive public appearance of the company.
⚽ Oserian Football Club
In Naivasha, we get to encounter Oserian Football Club that is fully sponsored by Oserian Company. The company organizes biannual tournaments where people get to watch soccer and interact with staff, directors, and investors. Customer engagement is improved when corporate social responsibility basics like these are set up.
CSR Projects in Naivasha
Oserian Schools
Oserian primary and secondary schools offer subsidized education to children in the area.
Branded Stalls
Branding stalls for local mama mbogas with the company name creates brand awareness for their floricultural products.
A public image plays a major role in business. If an organization is seen to have a beneficial social role in society, the confidence and affection of the customers is built a great deal.
People visiting Naivasha town for the first time will be intrigued to know what this Oserian thing on billboards, road signs, and grocery stalls are. Branding and marketing are key to any success. Virgin Atlantic and Microsoft Corporation are living examples of smart and massive marketing and CSR. It is hard to sell any idea or business to people who are not informed.
Best CSR Strategies and Guidelines for Real Estate Developers
Investors need to know their contribution is not only of importance to firms but also worth to the society. We cannot lose ourselves in profit at the expense of humanity.
Giving back is invaluable. We create new patterns and opportunities by involving the public. That is what defines humanity.
🎯 Hao Finder's CSR Commitment
Recently, Hao Finder set it clear in its Strategic Plan (2019-22) that besides connecting to affordable and reliable Residential houses and Apartments, it shall make sure at least 100 school-going kids get computer operations, applications, and basic programming skills by end of 2019.
📋 Key CSR Takeaways for Real Estate Companies
✨ Benefits of Strategic CSR
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